Vida Carbon Corp is an offset royalty company, meaning they’re putting special effort and expertise to protect the global environment. That is achieved by protecting indigenous traditions, effectively reducing carbon emissions, and preserving and growing biodiversity. Elder was honoured to be included in such an important mission and we wanted to reflect that in creating the logo and visual identity for Vida. Their wish was to stand out from the standard banking representation and to think of Vida rather as a start-up tech company. As for the color preferences, they prioritized vibrant colors for the logo, and pastels for the background. The result was a fun and modern logo, complemented by refreshing nuances of green.