Bright Hill is a collective that offers dental services from their base in Novi Sad to people from all over Europe. In other words, it is a sort of dental tourism. They came to us with this idea, while our job was to turn it into a brand that brings a smile to people’s faces. We captured those feelings through brand naming, and a logo that highlights the landscapes of our hometown. The result: a website and visual identity that are as bright and fresh as the work the good dentists at Bright Hill do.