BG Diplomat is a premium chauffeured limousine service based in Belgrade, with over 100 cooperant vehicles in the region. We created the visual identity from scratch, having the client’s vision in mind. As for the website, Elder did not only design it but also successfully built it to be responsive for desktop and mobile. We recommended the Umbraco CMS to optimize the user experience and on-site content. The result was a neat 3-step booking service, friendly both to the customers and the company’s employees.