Balkan Metals Corp: Brand Refresh & Identity Design

Balkan Metals Corp is a Canadian company committed to responsible mining, currently focused on exploring copper and associated minerals in two geological structures in Serbia.
Elder’s mission was to redesign their visual identity based on the client’s requests. We were inspired by Serbian’s natural resources for creating the logo and colour palette, with mountains and copper nuances as the dominant light motifs. For us, it was important to stay consistent and coherent with the existing identity but to upgrade it and adjust to a new environment, so that it could resonate with the local climate. The results are especially visible in the presentation deck and business cards.