Atheist Rap band
Atheist Rap is a famous punk rock group from Serbia, known for its unique style and socially conscious lyrics. We united our creative forces to design and develop a new brand identity and website that will allow them to connect more deeply with their diverse fan base, grow new audiences, and continue to thrive in the music industry.
A powerful website that resonates with fans
We come up with several concepts that speak about the band's strong identity. With a combination of specific typography, colour palettes, and imagery we aimed at a design that would strongly resonate with their fans and share a clear and often rebellious message.
One of our biggest challenges was creating a website that would appeal to a diverse group of fans with varying levels of tech-savviness. To address this, we designed the website with a clean, modern layout that was easy to navigate and provided quick access to important information such as tour dates, news, and merchandise.
We used bold, high-contrast colours and typography to create a cohesive, visually striking design that was in line with Atheist Rap's brand identity. The site now features an array of stunning graphics and animations, making it a visually engaging experience for fans.
Mobile first website
We also created a mobile version of the site, with mobile-first design principles, so that fans could easily access the site on the go.
We know that first impressions matter. We designed a mobile-optimized homepage that is visually appealing, easy to navigate, and provides relevant information that can make a positive first impression and increase the likelihood that users will engage further.
Coming soon page
To generate overall excitement and buzz about designing the new site for the band, we designed a COMING SOON page for the upcoming website release.
In addition, we created a news page that allowed the group to keep fans up-to-date with the latest happenings, such as tour dates, album releases, and music videos. We made it easy for the group to post news updates themselves using a content management system (CMS).
A key part of any rebranding project is the logo design, and we wanted to create a logo that was both modern and timeless. We started by sketching out several concepts and then refined them until we arrived at the final design.
The band chose to go with a dynamic and striking design that is both visually appealing and deeply symbolic. They also chose to go with a logo that is in the shape of a stylized flame, rendered in a bold, abstract style that immediately captures the viewer's attention. At the centre of the flame is the year "1989", which represents the year that the band was formed.
To complement the new branding, we also designed a new range of merchandise for Atheist Rap. This included t-shirts and other items that fans could wear to show their support for the band.
We're proud of the work we've done for Atheist Rap
We have thoroughly enjoyed working on the redesign of Atheist Rap's website. Our team put in tremendous work to ensure that the new website is modern, visually appealing, and accessible to a diverse group of fans.
We are grateful for the opportunity to work with such a legendary band, and being able to contribute to the music industry in our own small way. We hope that this case study inspires others to work with passion and dedication in their own projects, just as we have done with Atheist Rap.
Elder team members, punk rock lovers and Atheist Rap fans behind the project:
- Vladimir Paprić, Art director,
- Maja Bjeletić, UI artist
- Igor Stojanović, UI and motion designer
- Petar Plačkov, Frontend developer
- Marina Ivančev, Project manager
- Mirjana Spremo, Partner and CEO, management support